To develop sales and marketing processes for your business, market research is the key. For this a well designed B2B marketing research plan is required that can provide helpful support to your marketing strategies. B2B further helps in running a successful marketing campaign. But do all marketing managers know how to conduct this research and that the data being used is current? » Read more: Why is Market Research the Key to Achieve Success for Your Business?
Posts Tagged ‘sales and marketing’
Taking things one at a time, especially in the lead generation business, helps in getting better results. There is no point in pushing leads too early to the sales funnel. Only qualified leads ought to be passed at the right time through the sales funnel to get increased conversion rates.
The best way to go about this process is dividing your prospect into stages. Let us take a look at these stages and see how best they can generate qualified leads: » Read more: Good Lead Nurturing Programs and Best Practices Guarantee Qualified Lead Generation
CRM implementations are meant for improving business bottom line through improved relationship with customers, prospects. However customer database management is crucial to the efficient utilization of CRM tools. Customer data issues can lead poor ROI and therefore must be addressed immediately to reduce the chances of poor quality data. Let us discuss some CRM data management best practices. » Read more: Improving CRM Data Management Efficiency
Webinars are increasingly becoming the choicest tool for companies for selling or marketing their solutions. But in many cases the webinars fail to augment sales. The reason is that these webinars are often used as educational tool rather than as a way of closing leads. Informational webinars do little in terms of accelerating the sales cycle. For example, informational webinar can be leveraged by a company in its start-up phase trying to launch a product, as a tool for getting the word out to interested attendees. Also the feedback can be used by the company’s marketing or technology team to improve the product or messaging.