Webinars are increasingly becoming the choicest tool for companies for selling or marketing their solutions. But in many cases the webinars fail to augment sales. The reason is that these webinars are often used as educational tool rather than as a way of closing leads. Informational webinars do little in terms of accelerating the sales cycle. For example, informational webinar can be leveraged by a company in its start-up phase trying to launch a product, as a tool for getting the word out to interested attendees.  Also the feedback can be used by the company’s marketing or technology team to improve the product or messaging.

» Read more: Learn To Distinguish Between Informational and Sales Driven Webinar