CRM options for businesses are aplenty in the market today. However before deciding on a single solution it is important to determine whether you need a web based CRM or a CRM software. The differences are prominent and it is essential to analyze the pros and cons of using the individual solution and what will work in the best interest of your company.
Difference between web-based CRM and CRM software
Both Web Based CRM and CRM software are used to build and maintain client records, track sales and improve customer experience. The basic difference the two is that in case of web based CRM all the details are stored online and will be accessible through Internet, whereas in case of CRM software you do not require constant Internet connection to access your data.
Web based CRM can be easily and quickly set up for the system is already in place and all you need to do is to customize it and import the data you already have on file. In this case since the information is hosted on web it doesn’t occupy valuable space on your computer or hard drive. Another advantage of using web based CRM is that you do not have to buy any software and access to the CRM platform is provided as a service in lieu of monthly or yearly charges. CRM software on the other hand needs to be purchased and it is hosted our own computer and servers. Majority of CRM software options are designed to integrate seamlessly with your existing systems or else the manufacturers will provide cross platform technical support. Moreover CRM software can use contact information already in place.
Therefore choose the solution that best suits your business needs. Both the solutions will help you grow your business productivity; however, there may be big differences in the efficiency of the processes involved.
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