Archive for the ‘SMO Best Practice’ category

Are You Guarding Your Confidential Data While Performing Social Media Optimization?

May 18th, 2012

Social networking is the new fad and everyone, starting from individuals to big corporate houses, is jumping on the bandwagon to promote themselves. Social media optimization is looked upon as the new way forward to create a strong and positive internet presence. Although social networking constitute just a part of SMO activities, with this process comes the common pitfalls that pose the danger of exposing your confidential data online. So the question arises how much is too much when it comes to sharing information on the web.

» Read more: Are You Guarding Your Confidential Data While Performing Social Media Optimization?

2010 Sales TO DOs

July 7th, 2011

Already a month into 2010 and are feeling great that we are able to achieve what we intended to. So there are two options in front of us, One wait for entire year to pass by and share our secrets to achievement OR share our plans which have starter proving themselves. Secrets are no secrets, they are the usual hard work and smart work and above all most current and relevant strategies. Adaptability of sales team to inherit and excel in the new paradigm of selling would ensure they come out as winners. . » Read more: 2010 Sales TO DOs

How do you score a lead?

June 2nd, 2011

Do you thing healthcare and healthcare services companies from US call for higher weigh (lead score) amid huge budget sanctioned for IT investments » Read more: How do you score a lead?

How to assign sales value for a marketing webinar

May 21st, 2011

There are lot of webinars we keep organizing and it is an activity which not only requires effort and energy but also expenses. Unlike some other marketing exercise Webinars can actually be tracked against expected sales revenue quite easily. I keep managing these for my company and clients and I had few inputs to post here, I would welcome you all to throw in your experience and comments » Read more: How to assign sales value for a marketing webinar

The importance of effective Telemarketing in a Sales Model

March 14th, 2011

Any good Sales Campaign should contain excellent telemarketing efforts in order to persuade or motivate prospective clients to purchase a product or a service. But setting-up a telemarketing team inside the company could be rather expensive. Under these circumstances, the preferred and more efficient alternative for most companies would be that of outsourcing their telemarketing activities. As a result, more and more companies are benefiting from all the advantages that derive from hiring a telemarketing agency. » Read more: The importance of effective Telemarketing in a Sales Model