Every business, irrespective of its size, needs to keep its customer records and account activities up-to-date. A company may be small, but its need to manage centralized customer information and share and collaborate on that information across the organization can be fulfilled only by CRM (customer relationship management) implementation. CRM benefits for small businesses are not merely restricted to customer support activities and streamlined business operations. » Read more: CRM Implementation Advantages for Small and Medium Enterprises
Archive for July, 2012
CRM is the breeding ground for security violations. With more and more companies using CRM software to gather and capitalize on customer information, the need for adhering to data privacy regulations has become more important than ever. Generally companies use varied sources such as customer service inquiries, customer surveys and sales force input to collect customer information and feed them into the CRM software.
Every organization maintains and uses CRM (customer relationship management) database to collect information and details about its prospects and customers, including their requirements and purchasing history. CRM expansion, which refers to the process of expanding the same database with addition of new accounts and contacts, is vital for every business growth.