CRM implementations are meant for improving business bottom line through improved relationship with customers, prospects. However customer database management is crucial to the efficient utilization of CRM tools. Customer data issues can lead poor ROI and therefore must be addressed immediately to reduce the chances of poor quality data. Let us discuss some CRM data management best practices. » Read more: Improving CRM Data Management Efficiency
Archive for June, 2012
Webinars are increasingly becoming the choicest tool for companies for selling or marketing their solutions. But in many cases the webinars fail to augment sales. The reason is that these webinars are often used as educational tool rather than as a way of closing leads. Informational webinars do little in terms of accelerating the sales cycle. For example, informational webinar can be leveraged by a company in its start-up phase trying to launch a product, as a tool for getting the word out to interested attendees. Also the feedback can be used by the company’s marketing or technology team to improve the product or messaging.
Hosting a webinar is a great way of connecting with your target audience including customers and your staff, and in the process building a higher profile for your business. Undoubtedly this is a cost effective alternative to traditional meetings, but at the same time it must be remembered that every webinar needs meticulous planning in order to be successful. Let us discuss some tips that can help organize and host a good webinar.
CRM options for businesses are aplenty in the market today. However before deciding on a single solution it is important to determine whether you need a web based CRM or a CRM software. The differences are prominent and it is essential to analyze the pros and cons of using the individual solution and what will work in the best interest of your company.