With the onslaught of Internet, business houses are finding new ways to promote their offerings in innovative and most effective ways. One such avenue is online marketing that is increasingly being considered as an imperative aspect of marketing strategy and consequently of business model.  It is quite different from conventional business marketing. Proper implementation of online marketing plan can provide some measurable benefits including reduced costs, improved capability and communications, enhanced customer service- all leading to a distinct competitive advantage. » Read more: Importance of Linking and Indexing in Online Marketing