Archive for August, 2011

Sales Outsourcing – What can be outsourced?

August 19th, 2011

True to the fact that Sales & Marketing can’t be outsourced completely. The question arises “what should be out sourced and how”. Exact definition can be arrived only after evaluating the sales process on a company and anticipated role of the Sales & Marketing Outsourcing partner. At the outset let me make one thing clear, I am not covering companies who provide field sales staff as a Sales & Marketing Outsourcing partner. These reps perform their jobs as the sales teams of the company and for us it doesn’t come under outsourcing paradigm. » Read more: Sales Outsourcing – What can be outsourced?

Why its important to target Right Customer and Right Contact ?

August 13th, 2011

While everyone seems to be knowing the answer, still most sales professionals spend their time, money and energy on following low or no potential prospects. Every organization need create a criteria which can help them in qualifying every prospect at every stage of sales cycle. And yes between black and white there are shades of grey, but knowing them in advance will only help. » Read more: Why its important to target Right Customer and Right Contact ?